They’ve done it again! Those behind the California Cheese advertising have sickeningly altered yet another photo to place a subliminal shape in the cow patterns. This time it was a heart, formed by the juxtaposition of two cows. Thankfully, this was done with more subtlety and there is a good chance little to no photoshopping was needed, just clever photography.
Great news for the blind, or anyone who has ever haphazardly felt around in the dark for a familiar shape; none so more familiar than the iconic “milk carton”. Clumsy, at times a pain to open but never the less a very familiar and unique shape for ones hand to stumble across. Unfortunately someone somewhere must’ve dropped the ball on the patent as this once iconic shape is used for everything from milk, to orange juice and now even fabric softener. (more…)
If you have ever spent a monocle amount of time in California you have no doubt seen or worse heard the ridiculous advertisements of the happy California cows. “Great cheese comes from happy cows. Happy cows come from California“. I’ll spare you the details, as my focus this time is on this obvious (at least to me) “photoshopped” subliminal smiley face created by juxtaposing two cows side-by-side. I spotted it instantly; it was the first thing I saw in fact. But then in my field I not only am trained and aware of such trickery but I have done my fair share. When something stands out so obviously as this, you can’t help but grimace and feel ashamed as a fellow designer.
That’s right; this corner market proudly serves fresh hot dogs! Wait a minute, fresh? How can a hot dog ever be fresh? By definition a hotdog is anything but fresh. A hotdog is nothin more than the “leftovers” of a multitude of animals turned into a paste and shaped cylindrically. There are a number of things this brings to mind, but fresh is never one of them. (more…)
