Trick or Treat Tongue in Cheek


This past Halloween I teamed up with AppSumo‘s SumoMe analytics program to spread some Halloween cheer with a limited time Trick or Treat app.

After installing SumoMe website operators were given the option to install the Halloween app that placed a cartoon door on their website for visitors to interact with.

Visitors were encouraged to travel website to website collecting shareable tongue in cheek Halloween candy inspired images, reliving the childhood tradition digitally. They were also competing for the largest haul and the bragging rights to go with it on a leaderboard.

The name brand inspired candy illustrations were paired with innuendo filled phrases and comical expressions.

Here are a few of the shareable images:

Australian for Candy kindybars_stages_r3-07 kindybars_stages_r3-15